FLORIDA PROMENADE

FLORIDA PROMENADE

Sight included on our Buenos Aires Free City Tour

The beginnings of Florida Street go back to the founding of Buenos Aires when it represented a primitive trail that came up from the river. Its first official name was the one of San José, given by the governor Miguel de Salcedo in 1734. At the end of century XVIII and principles of the XIX was popularly known as Del Correo because this one was in a corner this Street; Was also known as Empedrado, since it was paved from 1789 with boulders brought from Montevideo, becoming the first paved street of the city (part of this pavement is displayed behind the entrance mouth to the subway station Catedral in Avenida Diagonal North and Florida). After the English Invasions, in 1808, it was called Baltasar Unquera, in homage to an aide-de-camp of Santiago de Liniers, fallen in the Convent of Santo Domingo. In 1821 he was given the name of Florida, recalling the battle of Florida, fought in 1814 in Upper Peru against the realists. In 1837 Juan Manuel de Rosas called it from Peru, or Peru; And in 1857 the current name was restored. In Florida and the current Juan Domingo Perón was sung for the first time, in 1813, the Argentinean National Anthem in the house of Mariquita Sánchez de Thompson.

Aristocratic apogee

Argentine elites began to leave their residences south of Plaza de Mayo due mainly to epidemics, especially since the yellow fever of 1871. They decided to move to a higher area of ​​the city and chose the surroundings of Plaza San Martin. Because of its proximity to the new residential neighborhood, in 1872 Florida became a commercial street. They installed in it apothecaries, furniture, jewelry and sombrerías that offered the last thing in European fashion. At the intersection with Córdoba Avenue, between 1888 and 1894 a huge building of commercial galleries was built to install a branch of the Paris department store Au Bon Marché, which although it was not installed, was later known as Galerías Pacífico, which a century later Would be declared a historic building.

In 1874, at its intersection with Paraguay Street, the Florida Garden was installed, owned by Adolfo Bullrich, head of one of the richest families in Argentina. There the Civic Union of the Youth was constituted, that was the antecedent of the Revolution of the Park of 1890

At the end of the 19th century the tram began to circulate through it. At that time, the luxurious building of the Jockey Club was built in Florida 559. This outstanding construction was the seat of a typical meeting place of upper-class Buenos Aires during the first half of the twentieth century. But by those same years, the activity in the street Florida began to change definitively towards the commerce.

Florida by the year 1910, was already definitely a purely commercial street.

In 1910 the artery was definitely commercial, by that time the upper classes were being changed even further north, to Recoleta and Palermo. In 1911, at the request of the merchants of the zone, vehicular traffic between 11 and 21 was prohibited.

By that time, the traditional upper class had begun a new exodus from Florida Street, more and more northward, where they could isolate themselves from the increasingly intense movement of the city center, and find larger grounds to build new houses of Greater size and luxury. First, the transfer took place around the Plaza San Martín: there were some residences of a size never seen before: Palacio Ortiz Basualdo (1904), Palacio Anchorena (1908) and Palacio Paz (1912). But the migration of the aristocracy of Buenos Aires already chose to go even farther from the center, towards the Alvear Avenue and the Barrio Norte, and then continued to move away from the present Avenue of the Liberator towards Palermo. A commercial pedestrian that is born in Rivadavia Avenue and ends in Plaza San Martín, for 10 blocks. N 1913 became the first pedestrian street of the city in some stretches, when traffic was prohibited between 11 and 21 hours1 and on July 1, 1971 it was transformed into pedestrian in all its ex
Due to its location, in what is known as Microcentro (a zone of offices and national and foreign companies), Pedestrian Florida has a high traffic of workers but also of travelers and tourists. An indispensable artery of the heart of Buenos Aires With the incessant flow of people that give life to it, with a crucible of motives that are and transit our beloved Florida Street, employees, bankers, merchants, florists, kioskeros, artisans, Artists, clients in search of the most varied articles, from electrical appliances, cell phones, footwear, toys, clothing, biyouteri to that souvenir that will take away from our beautiful and beloved city of Buenos Aires. Along its route there are innumerable shops: regional and leather goods, large stores and galleries, banks, bookstores, travel agencies, cafes and restaurants. It’s an open-air mall. We can also enjoy street performances such as tango dancers, guitarists, singers and illusionists  It is not advisable to do this tour at noon because it is the lunch schedule for the workers of the area and transit is slow and complicated. – It is better to do the day tour. – Music: take your mp3 or your cell phone with good music. Ideal for walking. – Because it is very busy, there are “neglected” in the area who take advantage of any negligence to steal cell phones and wallets. Be careful with your valuables. – Do not forget to visit the Galerías Pacífico, even if you do not go shopping, you can get to know one of the most beautiful places in Buenos Aires. – Look beyond the marquee, you will find very beautiful architectural details.

– Enjoy a street show.

– I know the Plaza San Martin, one of the most beautiful in the City

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